About Brand: PURELEI is a brand inspired by the scents and beauty of Hawaii. Every piece has a story. PURE stands for the pureness of our body and the beauty of Hawaii. LEI is the famous flower necklace in Hawaii and stands for the aloha spirit. PURELEI differentiates itself through smart designs, quality materials, and by offering a super comfortable fit - all at a very accessible price.
Why we love it:PURELEI is an up-and-coming accessory brand that's become a new favorite! The brand is very popular with style influencers and bloggers. We love the happy and wanderlust designs of the PURELEIS, which double as hair ties! We are also obsessed with the sleek, watch-inspired mesh bracelets, which you can wear with or without charms.