I was born and raised in Tunisia until I was 22 when I moved to Paris to finish my studies. Today, I live in Paris, but I'm always close to my roots and I go back a lot to Tunisia, being there is really home for me and it inspires me, it also takes off the edge of Paris and I believe it shows in some of my collections.
It usually starts with an idea and a drawing, I then build a prototype with the workshop which I wear for some days to make sure I get the feeling I wanted. When I'm sure that I'm happy or after making modification, I launch a production batch. I spend a lot of time with the ateliers I'm working with to make sure everything is made as I need.
What do you wish to accomplish with TAMARZIZT in the future? What's your vision?
I would like to continue great collaborations with websites such as Audaviv, who truly understand my philosophy. I would like to expand to more retail stores and in the near future having a store of my own.
What's your favorite part about being in the jewelry space?
Just one word: Creation!
What do you want women to feel when they wear TAMARZIZT?
I want them to feel different, unique and free. To play with the jewels I created.
What sets you apart from other designers?
My cultural mix and energy allows me to explore new designs. I'm also never stuck to one type of creation which is why my collections are sometimes very eclectic.
What have you learned so far in this business?
Fashion jewelry I believe is a bit closer to fashion than to jewelry, therefore, you have to be really on top of fashion, really looking forward and very responsive to the customers.
What's your favorite place in the world and why?
My favorite place is India, colorful, such a diverse and rich culture, so many colors and motives. It inspires me very much.
Discover Audaviv's TAMARZIZT collection.